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Interested in Marketing With Chat? These Are the Best Tools

Updated: May 29, 2022

In today's world, 89% of customers want to connect with businesses through messaging. Everyone wants to feel valued and listened to when they are communicating with a brand.

However, when you're left waiting for 30 mins on a call and are forced to listen to elevator music, it's not exactly the best way to show your customers that you care.

Instead, making time to respond to them straight away should be your priority. One way to increase your response time is by marketing with chat. Not only does this form of communication save you time, but it's effective.

Although, first you need to know what chat marketing is, and what are the best tools to use when implementing this strategy into your advertising.

Thankfully, this article will give you all the answers to succeeding with live chat marketing. So, keep reading!

What Is Marketing With Chat?

Unlike email campaigns and social media posts, marketing chat is a way of replying to customers' questions in real-time. Normally, companies use messaging software like chatbots and other messaging platforms.

You can use chat box marketing on your website, or on your business app. The great thing about chat market techniques is that you can make your customer service more personal and interactive.

However, before you can get the benefits of marketing chat software you need to pick the tool you want to use.

Chat Marketing Tools

There are several ways that you can use chat features in your marketing plan. For instance, you pick a more causal approach like Facebook chat.

Alternatively, you can use live chat marketing on your website.

1. Live Chat Marketing

Most of the time, businesses use live chat marketing on their website to interact with customers. After asking a couple of simple questions you can quickly address problems and solve them for users.

That way, the people visiting your site won't have to wait half an hour for a response. If someone is forced to wait for too long they start to feel stressed, and might not use your business again.

So, it's important to make the most of live chat marketing for building brand loyalty.

2. WhatsApp Marketing

Now, you might be thinking, is WhatsApp not only for personal chats? Well, you can use the app for marketing too!

Similar to other interactive apps like Snapchat, WhatsApp was created to help people communicate online from anywhere at any time. Another reason that this platform is great for advertising is that it's easy to access.

All you have to do is check your phone for notifications. That way your target audience won't feel overwhelmed by a large block of text on an email.

When there are few hours in a day, making marketing quick and effective is crucial to success. Not only will this save your business time as you only have to craft a short text, but your customers will prefer it too.

3. Facebook Messenger

If you want to use another social media platform then Facebook is a good choice as well. You can easily direct a user from a chat window to a link with one click, whereas WhatsApp requires you to open a new browser and visit another portal.

The clunky navigation might be a con of using WhatsApp. Facebook could be better if you want a smooth user experience.

After you've decided on the software you'd like to use to have conversations with users online, you'll want to boost engagement rates with some other features.

Here is a list of the best features to use with live chat marketing:

  • Chat widgets

  • Triggered messaging

  • Chatbot builder

  • Omnichannel capabilities

All of these tools will help you optimize your chat marketing outreach and provide your customers with a more efficient service.

Benefits of Chat Marketing

There's no denying the benefits of live chat marketing. Using online software to interact with customers in real-time makes your brand more personal, and will help build a better reputation for your business.

Collect More Data

When your users are asking questions, the chatbot software is collecting data on each person that visits your site. Therefore, you can use this information later on to build a more detailed buyer persona for your target audience.

This type of data is referred to as declared data, which is given voluntarily by your users. So, it's a great chance to customize your marketing even more and become more relatable to your audience.

Personal Customer Experience

As already mentioned, chat marketing is more personal.

When a chatbot appears on your screen when you're scrolling a website for answers it makes you feel happy. Even though you're on your laptop or phone, knowing someone is there to help you makes your feel special.

After all, you don't want your customers to feel like a number on a chart. You want to provide an experience that they'll remember.

If you give them a personalized chat conversation they are more likely to refer your brand to others. The more exposure your brand gets, the more sales you make.

Therefore, making time for marketing with chat is essential.

For businesses looking to integrate live chats with coaches to attract new customers, then Business Funding Boost is the best option. In three simple steps, you can receive feedback and receive a loan.

It's as easy as that.

Live chat marketing should make your life easier, not harder. Compared to all the other marketing tools, chat software is a worthwhile investment.

Chat Your Way to Success With the Right Tool

You don't need to spend thousands of dollars to upgrade your marketing plan and boost engagement rates. Marketing with chat is the solution to personalizing your brand and making a lasting impression.

Sometimes, it's the smallest things that have the biggest impact. And, having a conversation with a visitor on your site could lead to hundreds of sales if they refer you to their friends.

Don't wait any longer to make the most of chat software. Get in touch with Business Funding Boost and chat with an expert today.

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